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CWG Choices pioneering SuperHighway software is
continuing to point the way forward for the window and conservatory
business.
A leading user is Headstart Home Improvements of Reading, whose director
Steve Coxhead is delighted with the business-winning power of the SuperHighway
package.
"I have used a software package before from another supplier, but I have
to say that the SuperHighway system is superior by far. It's
comprehensive, combining on-the-spot computer-aided design with
accurate, instant pricing cutting out time-consuming paperwork which
enables us to get customer's orders on the spot. It's a complete
package, with each sale, order to the factory and administration reduced
to virtually one action on-line.
The use of computers in the window and conservatory industry is of
course nothing new, with CAD systems, computer-controlled manufacturing
processes and pricing software absolutely essential to any successful
supplier. But the SuperHighway system, goes that vital extra mile".
Chris Aitken is the Corby based SuperHighway support and he naturally
shares the installers' enthusiasm:
"SuperHighway is a highly customised version of the kind of package that
is fairly standard on the supply side of the industry. But as the
software developers themselves admit, CWG Choices are further down the
line than anyone else, extending its use to installers and their
customers too.
Basically, it's a mirror of the software we were already using for
window pricing and manufacturing but made thoroughly accessible to the
end-user. It's easy to use, helps to eliminate human error, and as a
sales tool for installers who use our products, it's assisting with the
generation of new business.
With SuperHighway, we can even scan in a photograph of the customer's
house, superimpose a virtual conservatory, and view it on-screen from
any angle. Customers see exactly what they might get and how much they
will pay, right there in the comfort of their own home, via a laptop
computer. By using a 'phone socket an installer's sales person can even
access the CWG web site, www.cwgchoices.com, and use it as an additional
interactive sales and demonstration tool"
Understandably, the feedback from installers and end-customers alike has
been phenomenal, as reported by Area Sales Managers Nick Rudd and John
Sharpe:
"We're now getting leads on the strength of people merely hearing about
our software. The increasing use of SuperHighway in a sales environment
means that our industry image of professionalism and efficiency is now,
quite literally, made visible to the retail customer base - with clearly
beneficial results."
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